It is a Jungle Out There!
Dear Valued Customer,
We have competitors and quacks
constantly visiting us at our office. Like bloodhounds trained by the
Gestapo, they relentlessly try to sniff out information from our
surroundings. They lurk at our compound and backyard, scavenging our bins
for scraps of inspirations.
Very much like chameleons, they come in many forms and colours. Through
experience and trained eyes, we learn to spot them. They scramble at the
sight of us, leaving behind claw-prints and trail of chow after each
Many disguise as customers, like wolves clothed in sheepskin. It delights
us each time we succeed in fleecing them, exposing their sharp fangs. Of
course, there are some who brazenly weasel out, leeching loads of details
along with our precious time without even a simple ‘thank you’.
All these snooping activities have become an amusement to us, a comic
opera to brighten our busy day.
Recently, we had two foxy women masqueraded as a potential supplier. Armed
with their serpentine scripts and lupine props, our work place became
their stage. Like the Greeks, they trot in, bearing gifts; a Trojan horse
filled with samples and supplies. They mesmerized some of our colleagues
with their forked tongues and weaved cobwebs of lies around them. It was
only when we heard about them from our customers that we smelled a rat. By
then, they’ve already ferret out bits of information they needed. Our only
consolation is that we managed to keep their Trojan horse as a reminder of
We don’t mind the snooping. Neither are we bothered.
But, what worries us
is that competitors are becoming slothful. Instead of re-innovating, many
copy our designs outright. From floral arrangement, hampers design &
packages, to the way we design our catalogs, they regurgitate and
A Tribute to Our Animal ‘friends’
We are extending up to 20% Discount on all animal themed
Click here to check them out.
Market leaders whose name we shall not name are no
better. They have been playing possum for far too long. Instead of
channeling their energy to create better designs and products for the
betterment of the market, they simply ape us.
Not only do they parrot our designs and products, without real
understanding of it; they lap up our old ideas, like how old buzzards
feasting on dead carcass.
Don’t they understand that this will only undermine their position as new
creations are always 6 to 12 months ahead? We wish we can see some fresh
designs and offering from them, however harebrained it may be.
We are expecting more from our new competitors. Being outright copycats is
pure suicide, even if they may have nine lives. We find that most of these
small fry go belly up within a few months, if they are lucky. These
gullible fledging not only saw their investments vanished but also
jeopardize their corporate customers who were penny wise, pound foolish.
How could they entrust kids to
do an adult’s job?
New competitors must learn to be different from all existing players in
the market to survive. We hope they will also conduct their business
seriously, not as if some monkey business conducted in the street bazaar.
Our motto has always been “It’s all about being Different”. We do exactly
the opposite of what the market leaders did. Before us, these fat cats
hogged the market with the horrendous pyramid-styled hampers. We innovated
on basket hampers packages and traditional offerings. Plying their feline
charms, they won the market’s indulgence and peddled what they thought the
market wanted – Big, ugly flower arrangements and design that were 10
years outdated. We innovated, finding comfort that small is beautiful and
it is design & quality of materials that matters. Yes, for us, there is
certainly more than one way to skin the cat.
Much as we lament about the frequency our competitors imitate us, we find
it flattering to know that our industry is using us as the yard-stick.
With the shepherd’s rod, we guide the herd to the brooks of creative
haven. They can imitate us in every way but one thing we are certain. No
one is able to replicate or take away our spirit, passion, and dedication,
which are uniquely ours. After all, how can you compare the sheep to the
Having said that, we wish to make known that we are totally
“competitor-friendly”. It is only with them next to us that make us shine.
How else, can we do without them? We need them around to push us to
improve and to serve you better.
A big ‘thank you’ to you for reading this far, and allowing us to share
with you the antics of our competitors.
Let us know how many animals, animal characteristics, animal related words
and phrases that you can spot so far.
We will rewards you with the corresponding amount of Real Reward Point
accordingly. For example, if you can list out 20 of them, we’ll deposit 20
Real Reward Points into your account. It is fun and easy. Give it a try!
Now, if you can name all of them correctly, you will receive an extra
bonus of 3000 Real Reward points!
Yes, you may enlist the help of your loved ones, friends and colleagues.
Relax and share this light moment with them. See if they are as quick
witted as you. Two minds are always greater than one, right?
As a tribute to our animal ‘friends’, we are extending to you and all our
up to 20% discount on selected animal themed flowers,
gifts and products
that are in our website, throughout the month of March 2005.
So place your animal themed order through our friendly customer service
officers or click your order through our online catalog and you will enjoy
your discounts now.
Please remember to provide us your Real Reward Card Number when you reply
us with your answer and we will do the rest.
Pods & Petals Giftlab
PS: As a special bonus, if you can guess the names of the two market
leaders described above, do let us know and we will deposit 30 reward
points for every right answer. For ethical reasons, we will not reveal
their identities, be it in public or in private. When you see the extra
points in your Real Reward Account, you got it right.
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